Analytics

Completion, drop-off, answers and revenue for your quizzes — and what each plan shows.

The Analytics page gives you a full picture of how your quizzes are performing — from how many shoppers start and complete the quiz, to which products get recommended, added to cart and bought, to where shoppers drop off. Almost every chart is clickable: click a bar, stage or row to see the exact responses behind the number.

What each plan shows

Section	Plan
Total Responses, Completion Rate, Cart Conversion cards	All plans
Revenue Attributed card	Starter and above
Charts: volume, funnel, top products, per-quiz table, drop-off, answer distribution, heatmap, email capture, audience profiles	Growth and above
Revenue Intelligence, AOV trend, Product Conversion Funnel, Subscriptions	Pro

Locked sections show a short message with the plan you need. Upgrade from Settings → Plan & Billing.

Date range and filters

At the top of the page:

• Date range — Last 7 days, Last 30 days, Last 90 days, All time, or a custom range
• Quiz filter — all quizzes combined, or one quiz
• Refresh — reloads the data now (the page also refreshes itself every 30 seconds)

Everything on the page, including the drill-down lists, follows these filters.

KPI cards

Four cards show your key numbers for the selected period, each with the % change compared to the previous period of the same length:

• Total Responses — all quiz sessions started, including incomplete ones
• Completion Rate — % of started sessions that reached the results screen
• Revenue Attributed — revenue from quiz-attributed orders that checked out (Starter plan and above)
• Cart Conversion — % of completed quizzes where the shopper viewed their cart

Drill-down: see the responses behind a number

Charts marked as clickable open a side drawer listing the matching responses — shopper name and email (when collected), date, funnel status and revenue. Expand any response to see the products it was recommended, what was added to cart and what was purchased. The drawer shows up to 100 responses and uses the same quiz and date filters as the page.

You can drill into:

• Conversion Funnel — the Viewed Cart and Checked Out stages
• Top Recommended Products — shoppers who were recommended that product
• Drop-off by Question — shoppers who stopped at that question
• Revenue Over Time — converting responses on that day (Pro)
• Revenue by Quiz / Quiz Revenue Breakdown — converting responses for that quiz (Pro)
• Revenue Funnel — the Viewed cart and Purchased stages (Pro)
• Top Revenue Products — orders that included that product (Pro)
• Product Conversion Funnel — click a product name (Pro)

Response Volume

An area chart of total and completed responses per day in the selected range. Useful for spotting a traffic spike after a campaign, a quiet period, or steady growth.

Conversion Funnel

How many shoppers reached each stage:

1. Started — opened the quiz
2. Completed — reached the results screen
3. Viewed Cart — opened the cart after seeing their recommendations
4. Checked Out — completed a purchase

Each percentage is out of everyone who started (Started = 100%), not out of the previous stage. Hover a bar to see the count.

Top Recommended Products

The 8 products recommended most often in completed quizzes in the selected period. If one product dominates, it may be worth reviewing your vote weights.

Per-Quiz Breakdown

A table of each quiz side by side: Quiz, Status, Responses, Completion, Revenue, and Last response. Sort by Responses, Completion, Revenue or Last response. Click a quiz row to filter the whole page to that quiz; click it again to show all quizzes.

Drop-off by Question

For each question, the % of respondents who answered it. A sharp fall from one question to the next shows where shoppers leave. Click a bar to see the shoppers who stopped at that question. High drop-off on a question is a signal to review its wording, the number of answers, or whether it feels too personal.

Answer Distribution

Pick a question from the dropdown to see how shoppers answered it — each answer with its count and share of all selections.

Engagement Heatmap

A weekday × hour grid showing when shoppers take your quizzes. Darker cells mean more responses. Useful for timing emails, ads and campaigns.

Email Capture Rate

The % of sessions where the shopper submitted an email, with the number of emails captured, total sessions and sessions without an email. It also shows Klaviyo signups — unique shoppers who ticked the mailing-list opt-in — and that as a % of captured emails. Despite the label, this counts the opt-in tick whichever email tool you use (Klaviyo or Mailchimp).

Top Audience Profiles

The most common answer combinations across the first three questions of your quiz (fewer if the quiz has fewer questions). The top five profiles are shown with a count and percentage — a quick read on who your shoppers are.

Revenue Intelligence (Pro)

Quiz Revenue Summary tiles:

• Total Revenue — revenue from quiz-attributed orders
• Quiz AOV — average order value of those orders
• Orders — number of quiz-attributed orders
• Checkout Rate — % of responses that ended in a purchase

Then:

• Revenue Over Time — daily quiz-attributed revenue (click a day to drill in)
• Revenue by Quiz — which quizzes drive the most revenue
• Revenue Funnel — Completed quiz → Viewed cart → Purchased, each as a % of all responses, plus the % of completions that converted to a purchase
• Top Revenue Products — the recommended products that appeared most in converted orders, with estimated revenue and the number of orders they were in
• Quiz Revenue Breakdown — revenue, orders and AOV per quiz
• Top Recommended Products — the most-recommended products with the number of times each was recommended

Average Order Value Trend (Pro)

Daily AOV across quiz-attributed orders, so you can see whether quiz shoppers are spending more over time.

Product Conversion Funnel (Pro)

For each of your most-recommended products, three bars: Recommended → Added to cart → Purchased. It shows which products shoppers act on and which they skip after seeing them. Added-to-cart and purchased counts appear for responses collected after item tracking went live; recommended counts show for all responses. Click a product name to see the responses behind it.

Subscriptions (Pro)

Shown only when a quiz offers subscribe & save on its results screen, or subscription orders exist. Tiles:

• Subscription orders — quiz orders that included a subscription
• Subscription revenue — first-order value of subscription lines
• Share of quiz revenue — subscription lines as a % of quiz revenue
• Subscribe rate — % of carted items the shopper chose as a subscription

Once subscription orders exist, you also see your top subscribed products and the frequencies chosen. See Subscriptions.